Princeton Downtown
Photograph by Gary Hannabarger

With its charming local shops, bustling antique stores, and Famous Flea Market, Princeton is the place to spend a day, weekend, or week to be completely transported into small-town life bursting with appeal.


Princeton’s Famous Flea Market, held outdoors April to October and full of homemade gifts, antiques, and new treasures, is the largest of its kind in the state. From booth to booth, you’ll find the perfect item you’ve been looking for or didn’t know you needed. Following a robust treasure hunt, treat yourself to lunch in cozy restaurants, enjoy the American Legion’s award-winning brat fry, or support a local organization by picking up a burger at the Flea Market’s food stand.

Once you are happily full, take yourself into downtown Princeton to discover the many local shops offering American-made clothing, handblown glass ornaments, local wines, and specialty crafted soaps. Say hello to one of the many shop dogs, and find the perfect birthday, Christmas, or wedding gift.


Meet up with friends or take the kids for a couple of days exploring what Princeton has to offer. Spend an afternoon discovering the hidden wonders in each of Princeton’s many antique stores. From finely crafted dressers to delightful novelty signs, Princeton stores are a homemaker’s dream.

Participate in one of the many weekend events, including Wine Walks, The Rubber Chicken Fling, and the Whooping Crane Festival. Visit Thanksgiving weekend to escape the rat race of Black Friday by shopping local. Stroll from store to store and take photos with Santa while picking up hot chocolate, personalized cookies, and more. Stay for our Christmas in Princeton parade and feel childlike wonder again.


Take your time to discover the beauty of central Wisconsin with a week in Princeton. Stay at one of our local campgrounds, motels, or Airbnbs. Reacquaint yourself with nature. Teach the kids how to canoe while discovering the historic Fox River. Relish the peace and quiet while spending the day golfing, fishing, or hunting. Step back in time with the slow, sweet pace of small-town life. Take Princeton’s Historical Walking Tour or visit a cemetery reenactment. And when you want to explore more, take a tour of a local winery or family farm and savor the taste of food and drink crafted by real people.

Bring your bikes to traverse one of the five bikes paths stretching through the hills and woods of the surrounding area. And there is a winter wonderland waiting for you in Princeton with snowmobiling trails, ice skating, and cross-country skiing. Come and see Princeton for yourself and make each day an adventure. For more information, contact the Princeton Chamber of Commerce at (920) 295-3877 or visit .

Provided by the Princeton Chamber of Commerce .